- Our websites are designed to synchronize with your desired brand communication, ensuring that you
receive the attention of your target audience. Using a combination of high-quality presentation and high
value features, we construct world-class websites that form the basis for your corporate
communication strategy.
- Online product catalogs, shopping carts and secure transactions enable business to be carried out
online, with the added benefits of choice, speed, security and convenience. Whether the purpose of the project
is facilitating brand communication, information dissemination, providing access to business functionality to
users, supply chain integration or secure data transmission, Ground Zero will determine, design and implement
a solution that best meets your requirements.
- Our custom application development solutions are designed to boost productivity, streamline internal
workflow and improve external communication. We create end-to-end web solutions, from the design of
web-based interfaces through implementation of business logic and development of complex
databases, using open-source or proprietary technologies as appropriate. We provide intricate documentation
to keep track of every process during the development of our applications.
- The importance of good Graphical User Interface (GUI) design can be the difference between product acceptance and
rejection in the marketplace. If end-users feel it is not easy to learn or too cumbersome, an otherwise
excellent product could fail. We will assist your company in making your products easy to learn, easy to use,
aesthetically pleasing, and marketable.
- E-newsletters, direct e-mail, v-cards and online surveys are a few tools we offer to effectively market
your client’s brand and drive traffic to their website. We also track and collect valuable data that can be
used to better target your market.
- Websites utilizing a combination of Html, Javascript, PHP, XML, Actionscript and dynamic MySQL database solutions are our specialty. Beyond the typical programming structure of Html, Php however lie the secret tools of a truly remarkable website.
Javascript is most often used by us for client-side web development. It is a programming language with first-class functions. The language is best known for its use in websites, but is also used to enable scripting access to objects embedded in other applications. Our development team utilizes Javascript to create powerful add-ons such as web-form validation and user-interface logic for our clients. AJAX (Asynchronous JavaScript and XML), is a group of inter-related web development techniques used for creating interactive web applications. A primary characteristic is the increased responsiveness and interactiveness of web pages achieved by exchanging small amounts of data with the server "behind the scenes" so that the entire web page does not have to be reloaded each time the user performs an action. Our programmers most notably exploit this feature in our development of online applications. Extensible Markup Language (XML) is a standard, simple, self-describing way of encoding both text and data so that content can be processed with relatively little human intervention and exchanged across diverse hardware, operating systems and applications. Our programmers utilize XML to send set of rules for data, news feeds, style sheets, and native XML databases to allow manipulation of XML data in a much more powerful way than relational databases.
- Our eblasting services include everything from start to finish. We typically service mailing lists up to 35,000
emails per day. We understand what recipients respond to and track the data down to individul clicks from the
recipient’s email client. Our prices are structured to make it affordable while assuring the delivery by using
trickle methods and following strict CAN-SPAM guidelines.
- We are currently also programming Facebook Applications. The only limitation is that applications that use
javascript are not allowed in some instances. We use FMBL, the facebook version of HTML and also we may
use PHP. The difficulty level is about that of creating an interactive eCard. Mobile Apps are mini versions of the
website for clean viewing and forwarding between IPhone, Treo, Blackberry and other web-ready mobile
devices. We also can create specific widgets, online widgets and sub-apps for any promotional initiative.
- Our services and techniques get results!
Our approach includes the following:
Develop a strategy for keywords (do we compete with other overused keywords?)
Identify proper niche and search angle for target consumer.
Test keywords and change weekly, analyze, change, analyze, change, etc.
Make suggestions for content so that bots/spiders/webcrawlers catch relevant terms.
Revise content bi-monthly based on simple ranking from the list.
Submit to search engines every month.
Add credibility buy establishing reciprocal links to other websites.
Recommend Google Ad Words – establish organic search terms to be used.
Establish target consumers search angle, adjust weekly or monthly depending on bid schedule.
Set up incentive payment for ROI for bids where Ground Zero is awarded for a lower cost per impression.
Identify ROI with coupon on landing pages from searches.
- A solid CMS system is essential to a membership, ecommerce and product driven website. Drupal, Joomla
and XOOPS are all considerations. Drupal, Joomla and XOOPS are content management systems and web
application frameworks used and trusted by thousands of individuals, businesses, non-profits, education,
government, and other organizations throughout the world for creating personal and corporate websites,
ecommerce sites, social networking sites, intranets, and much more.
They are wildly popular because they provide a powerful, scalable, low cost, high value solution to manage
and grow an internet presence. They are open source which means the code is freely available to anyone to
use and modify. This means no license fees and no vendor lock in.
- We have created custom built, easy to use and highly flexible Custom Management Systems for many of our clients. Our CMS systems are built with a PHP core and has an online management system which can adapt and grow with our client’s needs. Primarily, it’s easy to use for every level of sophistication within your organization and helps keep content relevant and up to date for your audience.
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